more customers

We provide transformational marketing strategies for local business owners that want to scale their business and increase revenue.

How We Make it Happen
Facebook advertising at its finest.  Direct response marketing is a type of marketing that elicits a specific, measured response resulting from a consumer’s direct response to a marketer. Direct response marketing facilitates the delivery of a call to action and outcome via direct or online interaction for immediate feedback and response.  In today’s digital age, Facebook advertising is where customers are at and Instagram is following closely – so we like to focus on these channels.  Where ever your customer is, that were we go.


Expand your online reach and build a larger customer base. Our Organic SEO Packages provides you with on-page and off-page optimization, which include blog outreach, magazine submissions, backlink diversification, and other rank building activities.
We love these.  Its kind of our favorite… our thing.  In these sessions anything can happen.  Our goal is to unleash the creativity potential of everybody in the room and develop a personalized strategy to accomplish the goals set.  It is an incredible eye opening experience.  You will walk out of a masterbrain session pumped and ready to conquer the world.
We are big believers of sharing our knowledge.  So here is tip #1:  an online product will make you money even when you are sleeping!  You know your niche – we can help monitize it with an online product such as an online course.  As a matter of fact, Crucial Theory was first funded by the revenue from multiple online products.  We can take your business to the next level with a result-oriented online product strategy.
Results. Results. Results.
Watch the video below to see some examples of our customer successes.
Our Promise.
We will be laser focused in your campaign and ensure it is performing to the best of its abilities.

We are confident that our strategies are going to be successful. Our goal is to scale your business so that you can more than double your revenue when you are working with us.

Sample Solutions
Brand management is a crucial part of any marketing campaign, and incorporates multiple channels such as appropriate social media, email, digital advertising strategies, and the creation of quality content to build relationships with customers. We will target your desired demographics precisely and manage your brand across a number of traffic channels to help your company achieve a memorable and consistent brand presence that keeps you on the radar of customers past, present, and potential.
Create and launch a website that is optimized for capturing attention and encouraging exploration whether on a computer or mobile device. Your unique vision and ideas are interpreted by our designers to create an exciting and fully functional website that showcases your business in a beautiful, tasteful, and professional way. Your input and feedback will help our experienced designers express yourself beautifully in order to attract traffic, generate quality leads, and build relationships with satisfied customers.
Quality traffic is the key to making your website an effective part of your overall operation. Sheer numbers of individuals just passing through with search engine clicks will not get you the conversions that you need. We will put in place a multichannel digital marketing strategy to attract valuable traffic, generate leads from the traffic as browsers investigate your site, and then convert them into customers. The right campaign precisely executed will give quality results.
On the internet, there is no such thing as “set it and forget it.” We keep up with the lasted changes to Google, Facebook, and other types of media and search engines, changing your marketing strategy to take full advantage of the changes. We rely on data generated by analytics and on customer feedback to optimize your campaigns in real time.
The “Why” We Do This

In one sentence…

We love people, technology, and creativity.

We love people and the customer relationships we create. 

We are always learning and connecting with our customers so that we can be more effective as marketers.

We embrace technology.

As digital marketers, we are constantly learning and adapting as the industry is always evolving and someone is creating the next new thing.  Google and Facebook are always introducing new updates to their algorithm and we love the challenge of learning how to enhance our work to ensure we are bringing results.  It keeps us in our toes!

Our passion is being creative. 

Creating creative campaigns that connect at an emotional because emotion drives decisions.  Every thought, idea or a-ha moment is nurtured and we simply love the creative process.  These are the products of our master brain sessions and why it is our favorite step in our process.

We Love Our Clients
They trust us.  They depend on us.  They are family.  We will not fail them.


Crucial Theory is a digital marketing firm based in Frisco, Texas.

We implement marketing strategies that help our customers increase their revenue.  How?  We get them customers!  Plain and simple.  Our campaigns have helped bring tons of customers to companies just like yours.

Tel: (214) 937-9362