Crucial Theory Coaching Series

Online Marketing Fundamentals

Get Ready for a 6-Week Focus on Your Online Marketing Effectiveness

Introducing Online Marketing Fundamentals.   Join us on this professional-led journey of learning and implementation of the core elements needed to transform your business’ online presence. 

We all know that we need to have an online presence.  But all too often,  we get information overload and complicated tutorials on everything from setting up your Google+ page to creating a successful Facebook advertising campaign.

We are inundated on a daily basis with do-it-yourself online courses, seminars, webinars… the list goes on  and on.

While all the information does exist online, you couldn’t possibly have enough time to comb through all of it, find what works through trial and error and then compile that data into a system that works for you.

We get it… you have a business to run.

Or maybe you started to implement some things here and there and saw some success, only to watch it disappear with out any rhyme or reason.

You know success is possible because you see people in your niche with more business than they can handle; but you cant figure out what their secret is.

Maybe you have gotten some courses or training already, gone through the first couple of modules only to get stuck on something because you didnt have anyone to speak with.

Not your typical online course.

Online Marketing Fundamentals is a step-by-step 6-week program that dives into a proven system to succeed online delivered.


It is the SAME sytem we use for our clients.

This is an opportunity to learn from the pros and be able to asks questions live!

Starting January 15, 2018, we will guide you through the process and help you:

  • Create or improve your website to be more effective
  • Learn the secrets of Search Engine Optimzation strategies
  • Make your social media profiles work for you, not against you … and yes, they can be hurting your business if not being used properly
  • Create a better user experience on your website
  • Make your website more google friendly so that google wants to rank you higher
  • Learn the secrets to getting your business listed in the google map pack
  • Learn automated processes that reduce your workload
  • Learn the metrics that you need to keep an eye on
  • Learn how to create Facebook and Google Adwords ads that convert
  • How to properly use your blog and social media profile to maximize reach
  • Learn the fundamentals of a successful online sales funnel
  • Learn how to disect what your competition is doing and duplicate it

And much more!

In joining this program you are making a commitment to your business and its ongoing success.

How It Works

Once you enroll in Online Marketing Fundamentals, you will receive access to our online portal and private facebook group.  And then over the next 6 weeks, we will have a weekly training event AND a separate weekly Q&A event.  In our experience, having a dedicated Q&A for you to get all your questions answered or clarification on anything you might be hung up on, greatly increases your chances of success.

We know everyone learns differently, so we are recording all the sessions and making them available through your portal.  You can also ask questions via the Facebook group.

This is the first time that we are offering this new program where actual Crucial Theory professionals are training and spend time answering your questions live;  helping you get over the hurdles you might have encountered in the past.

Online Marketing Fundamentals Program Includes…

Week 1

Taking care of basics

The focus of this week is studying where you are at.  We will explore the tools and metrics needed to get a baseline.  Down the road, this can also be used to evaluate your competition.

We will cover how to properly audit your website and go over the top 5 social media profiles that every business should have.

Week 2

Creating Your Social Foundation

Having a complete social media profile is not only a great way to interact with your customers, but it is absolutely neccessary to get your website ranked well in Google.

There is a good chance that you have some social profiles like Google+, Facebook, Twitter, Instagram, etc.  But there is a good chance that you either don’t have all the important ones or that each of them is not fully optimized.  Having your profiles completely filled out is key.

We will also discuss tips on how to get 100’s of social profiles without doing much work.

Week 3

Fixing Your Website

We will take what we learned about our site in week 1 and not only start fixing it, but we will make it even better.

The importance of page content, fixing duplicate titles and descriptions, proper url structure.  How to properly create a contact us page.  Also what you must have in your footer as a local business to show up in the Google Map Pack.

Week 4

Keeping Your Visitors On Your Site

Making sure your website visitors have a pleasant experience not only makes them happy but it also makes Google happy as well.  People have become very accustom to a site working properly that when they encounter a page that doesn’t load very quick or they can’t easily navigate they will simply leave your site and probably not come back.

This week we discuss key elements to keeping visitors on your site but also making sure they come back.

Week 5

Content, Content, Content!

Now you have your social media accounts and you have a fullly optimized website.  In order to keep visitors coming to your site and potential and current customers interested in you, you need to have content.  This means putting videos on Youtube and Facebook.  It means putting up images on Instagram and sending out informational tweets.  It also means having a regular blog on your site.

That sounds very time consuming I know.  However, we will show you easy ways to make one piece of content span all the social media profiles plus show you how to post once and cover everything.

Week 6


We uncover the mystery of advertising on Facebook and Google.  Facebook allows such amazing pinpoint marketing because everyone freely gives up information about themselves.  Facebook has compiled all that data and allows you to show your ads to the exact person that needs to see them.

Google ads aren’t quite as sexy as Facebook advertising but it has its place and we will show you how to use and and when.

Bonus Week

Putting It All Together

Now that you have all the information we want to recap everything and make sure that every single one of your questions are answered.

We will also discuss daily, weekly, and monthly best practices so that your site does not fall into disrepair.

Tell Me More…


Online Marketing Fundamentals also includes:

  • Live Q&A every week
  • Opportunity to ask questions and share your successes and struggles
  • All trainings are recorded and downloadable
  • Access to our exclusive online community through our closed Facebook group, giving a safe space to ask more questions.
  • Access your resources across all devices forever!

I’m ready to get my business to the next level!

Your Investment

Like we mentioned before… this is the first time we are facilitating the program live …and because its our first time using this method of training, this is an opportunity for you to get incredible value at an incredible discount.  We are offering thousands o dollars in value for an introductory investment of $299.  After this class, the investment for the program will be $1997. Once you complete it you will see why.

BIG FINE PRINT:  You maybe wondering if there is a catch…. and there kinda is…

All we ask is that if you enroll in the program at the introductory investment of $299, you commit to giving us an honest video testimonial of your 6-week experience.  Fair enough? Ok.

Be sure to take advantage of this killer offer because it expires at midnight on January 14, 2018! 

Online Marketing Fundamentals January Class Starts In...